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DESIGNED BY ESI DESIGN
SWEATED THE SMALL STUFF FOR THIS BIG ONE
“Don’t sweat the small stuff” the saying goes. Not in our line of work. Sweat all of the small stuff, the medium stuff, the large stuff and everything in between. We pulled out all the stops in this rebranding effort for the Seattle building that stands head and shoulders above them all. On a dime. Super tight deadline. Full-size mock-ups. And a staggeringly large amount of minutia to wrangle, from stickers on the recycle bins to directories, suite IDs and touch-screen wayfinding.
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